About the company

BetLab Club is a football analytics platform and strategy builder, founded in 2015. During this time, we have created tools that allow you to analyze thousands of matches in real time, build your own algorithms, and test their effectiveness on historical data.

Our mission is to make professional-level analytics accessible to everyone. We believe that the right data and user-friendly tools allow for informed decisions instead of random guesses. Live Scanner, backtesting, algorithm rating, signals to Telegram or our mobile app—all these are parts of a single ecosystem that we are constantly developing.

Over 100,000 algorithms have been created on the platform. Users from nearly 100 countries build strategies, test them, and earn through subscriptions — we provide the infrastructure and data, while they perform the analytics themselves.

100 000+ algorithms created
100+ user countries
2500+ live leagues
2015 year founded

Company History

2015

BetLab Founding

Launch of the platform with a basic Live Scanner for tracking matches in real time. First users and connection to data from 200+ leagues.

2018

Algorithm Builder

Launch of the visual strategy builder and backtesting. Users gained the ability to test algorithms on historical data spanning several years.

2021

Telegram and monetization

Integration of signals into Telegram, algorithm rating, and monetization through subscriptions. The platform enters the international market.

2025

Growth and Scaling

Over 100,000 algorithms have been created by users. Connection of 2500+ leagues, expansion of data infrastructure, creation of our own mobile app, and launch of new analytical tools.

Our Principles

📊

Data, not guesswork

Every decision must be based on real numbers. We build tools that remove subjectivity from analytics.

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Accessibility

Professional-level analytics shouldn't require a professional budget. Powerful tools are for everyone.

Speed

Live analytics must work in real time. Delay is a missed opportunity.

🤝

Ecosystem

We are building not just a tool but a platform: users create algorithms, share them, and earn together.

What they say about us

Team

David Clarke

David Clarke

Co-Founder & Product Lead

I am responsible for the product strategy and overall direction of BetLab's development. I analyze the market, create product solutions, and set the development priorities for the platform. I work at the intersection of product, development, and marketing to create a scalable product driven by data.

Lucas Bennett

Lucas Bennett

Senior Data Engineer

I am responsible for the development and maintenance of the real-time data processing infrastructure. I design systems for collecting and analyzing live football match data, including odds movement and key statistical indicators. I develop scalable data processing solutions for over 2500 leagues, ensuring low latency and stable system performance.

Daniel Cooper

Daniel Cooper

Head of SEO and Analytics

I handle SEO, analysis of search demand, and building user acquisition strategies. I am responsible for the project's growth and the development of organic traffic. I work with data, test hypotheses, and optimize funnels to find growth points and increase product efficiency.

Ready to start?

Sign up for free and get access to the Live Scanner, algorithm builder, and backtesting.

Contacts